53+ Eye-Opening TikTok Stats & Facts Show Its Domination (2024)

Did you know that 35% of people use Alight Motion Pro to create TikTok videos?

TikTok, the short-form video sensation, has not only captured the hearts and minds of millions but has also redefined the digital landscape.

Once dismissed as a platform for lip-syncs and dance challenges, TikTok has evolved into a powerful tool for creators, brands, and businesses alike.

From Gen Z to Baby Boomers, its addictive algorithm and shareable content have made it a staple in our daily lives.

Its success has forced YouTube, Facebook, Instagram, and other established platforms to introduce their own short-form video formats.

In this article, we’ll dive deep into the staggering statistics that illustrate TikTok’s meteoric rise, exploring everything from user demographics to engagement rates and advertising revenue.

Standing out on TikTok isn’t easy.

Which is why you need to add effects, animations, and style to your videos with Alight Motion Pro.

TikTok in Numbers: 40+ Statistics to Convert Even the Biggest Skeptics – Updated August 2024

TikTok has revolutionized social media and made such a huge impact on global content creation trends that it’s hard to capture it in a few stats.

However, to give you an idea of its popularity, here are some of the most prominent TikTok stats for 2024.

TikTok Usgae Statistics & Interesting Facts (2024)

• 1.9 billion users worldwide (2023): TikTok’s global user base reached approximately 1.9 billion users in 2023.
• 95 minutes: Globally, TikTok users spend almost 1.5 hours per day on the app.
• 53.8 minutes: The average TikTok user in the US users spend approximately 54 minutes per day on the app.
• U.S. users spend 32% of online time on TikTok (February 2023): Users in the United States are highly engaged with TikTok, spending almost a third of their online time on the platform.
• In comparison, US adult users spend significantly less time on other platforms, including YouTube (48.7 minutes), Twitter (34.1 minutes), Instagram (33.1 minutes), Facebook (30.9 minutes), Snapchat (30.0 minutes), and Reddit (24.1 minutes), solidifying TikTok’s position as the most engaging and addictive social media app.
• 40% user growth (2021-2023): TikTok’s user base increased by around 40% between 2021 and 2023, indicating rapid growth.
• 313.5 million downloads (Q1 2020): TikTok reached a peak of approximately 313.5 million downloads during the first quarter of 2020, marking a significant surge in popularity.
• 2.35 billion users forecasted (2029): TikTok is projected to reach approximately 2.35 billion users by 2029, indicating continued growth and expansion.
• 232 million downloads in Q4 2023: TikTok generated approximately 232 million downloads from global users during the last quarter of 2023.
• 60 minutes is the default screen time limit for TikTok users under 17: TikTok has measures to limit screen time for minors.

TikTok Demographic Stats

• 45.7% of TikTok users are women (April 2024): Almost half of TikTok’s global users are female, making up approximately 45.7% of the platform’s user base.
• 54.3% of TikTok users are men (April 2024): Male users make up the majority of TikTok’s global users, accounting for around 54.3% of the platform’s user base.
• 17.3% of TikTok’s audience are women aged 18-24 (April 2024): Almost a fifth of TikTok’s global audience are young women in this age group.
• 14.6% of TikTok’s audience are women aged 25-34 (April 2024): Around 1 in 7 TikTok users are women in this age group.
• 18.9% of TikTok’s audience are men aged 18-24 (April 2024): Slightly more than a fifth of TikTok’s global audience are young men in this age group.
• 19.3% of TikTok’s audience are men aged 25-34 (April 2024): Nearly a fifth of TikTok’s global audience are men in this age group.
• 127.5 million TikTok users in Indonesia (April 2024): Indonesia had the largest TikTok audience, with almost 127.5 million users engaging with the platform.
• 121.5 million TikTok users in the United States (April 2024): The United States had the second-largest TikTok audience, with around 121.5 million users.
• 45% TikTok reach in the United States (April 2024): Almost half of the digital population in the United States use TikTok.
• 55% of TikTok weekly active users in the US are between 18 and 34 years old: The majority of TikTok users in the US are young adults.
• 14% of TikTok weekly users are 55 years old and older: A small percentage of TikTok users in the US are older adults.
• 101.8 million TikTok users in Brazil (April 2024): Brazil had the third-largest TikTok audience, with almost 101.8 million users watching short videos on the platform.
• 100%+ reach in Saudi Arabia, UAE, and Malaysia (2023): TikTok has achieved a remarkable reach of virtually over 100% in these countries, indicating widespread adoption.
• TikTok receives over 2.3 billion visits per month (desktop only).
• Desktop visitors spend an average of 3 minutes and 52 seconds on TikTok.

TikTok Content Stats

• 25% of users produce 98% of TikTok content: A small share of users create the vast majority of content on the site.
• Half of users have never posted a video: The typical TikTok user posts seldom, if ever.
• 52% of users have published content: Around half of TikTok users have posted a video at least once.
• 40% of users have posted publicly visible videos: A smaller share of users produce content that appears publicly on the platform.
• Median user follows 154 accounts, but has just 36 followers: Users tend to follow more accounts than they have followers.
• 162.6 million: Khabane Lame’s subscribers on TikTok: Lame is the most followed content creator on TikTok.
• 155.4 million: Charlie D’Amelio’s followers on TikTok: D’Amelio is the second most followed content creator on TikTok.
• 97.6 million: Jimmy Donaldson’s (MrBeast) followers on TikTok: MrBeast is the third most followed content creator on TikTok.
• Zach King’s “Magic Ride” has over 2.3 billion views, making it the most watched short video of all time on TikTok.
• James Charles’ Christmas video has 1.8 billion views, ranking second.
• Zach King’s “Unexpected Hiding Spots” has 1.1 billion views, coming in third.
• Approximately 40% of TikTok users prefer Capcut for video editing. Inshot (20%), Alight Motion (13%), Premiere Pro (10%), and Splice (5%) are the other leading video editing and animation apps used by TikTok creators.

TitTok Ownership Stats

• TikTok is owned by ByteDance, a privately owned Chinese technology company with 150,000+ employees.
• 60% of ByteDance is owned by global institutional investors: ByteDance has diverse ownership.
• 20% of ByteDance is owned by employees, including nearly 7,000 Americans: Employees have a significant stake in the company.
• 20% of ByteDance is owned by the founder, a private individual: The founder maintains a significant ownership stake.
• 3 out of 5 ByteDance board members are American: The board has a diverse representation.
• 1% of a ByteDance subsidiary is owned by an entity affiliated with the Chinese government: A small stake is held by a government-affiliated entity.
• 100% of U.S. traffic is routed to Oracle and USDS infrastructure in the United States: Data is stored and managed in the U.S.

TikTok eCommerce Stats

• 31% of women make a purchase after watching a TikTok video, vs. 22% of men: Women are 9% more likely to make a purchase after watching a TikTok video.
• 20.2% of US marketplace buyers made a purchase from TikTok Shop in its first 7 months: TikTok Shop has seen significant adoption since its launch.
• 40% of Gen Zers (ages 18-26) have made a purchase on TikTok Shop: Gen Z is the most likely demographic to make a purchase on the platform.
• 24% of Gen Zers (ages 13-17) have made a purchase on TikTok Shop: Younger Gen Zers are also active buyers on the platform.
• 37% of millennials have made a purchase on TikTok Shop: Millennials are less likely to make a purchase on the platform compared to Gen Z.
• 14% of Gen X have made a purchase on TikTok Shop: Gen X is the least likely demographic to make a purchase on the platform.
• 47% of US social media users are very likely or likely to use social media for product research before making a purchase: A significant majority of users rely on social media for product research.

What Do These TikTok Stats & Facts Tell You?

TikTok’s meteoric rise is a testament to its influence on global digital trends, captivating audiences across demographics and redefining content creation.

As TikTok continues to shape the future of social media, standing out on this dynamic platform requires more than just creativity—it demands the right tools.

Alight Motion Pro equips you with the power to create stunning, professional-quality videos that can captivate and engage your audience. Don’t miss out on the opportunity to elevate your TikTok content.

Data Sources: Statista, Pew Research, eMarketer, TikTok, eMarketer (2)